Here are the results of a clinical study verifying ‘moisture retention’ even when it is taken internally, to help dry and rough skin! No wonder when applied externally, it takes wrinkles away!
Electrical Muscle Stimulation or micro-vibration is the dynamic contribution in the lifters.
Iontophoresis or micro-current is the chemo-physical technology.
When a Swiss company introduced a serum-based product to the UK market, it was sold out in no time, as a Daily Mail article published – already in 2012:
- Five years younger for £45? Bold promise of celebrity super-serum sees it sell out just 48 hours after its launch
In 2014, the Daily Mail praised the serum with this article due to a Boots product:
- Why this ‘miracle’ anti ageing serum may actually live up to the hype: Beauty editor ELSA McANLONAN, tests Boots’ new super serum in secret
In the BYAS products, the ‘real magic’ happens, of course, due to the combination of the serum with hi-tech, i.e.
- biology + electronics = bionics in the BYAS Bionic Youth Activating System.